In August 2025 the thought leaders at McKinsey wrote an interesting piece on the Future of Loyalty , where they referenced the 'Bronze', 'Silver' and 'Gold' opportunities that lie ahead for those enterprises that wanted to 'seize the moment' by combining "pricing and loyalty integration with a fully personalised shopping experience that offered tailored promotions, member benefits, marketing and personalised customer journeys". Sign me up! Whilst noting that " most organisati

At the recent CX Engagement conference , run by Engage Business Media , I grabbed a copy of the UK CX Report 2025, IPSOS and Engage Customer for some train reading (note to self. Must get out more).   The focus of this was a hot topic - Human vs Digital Interactions. Or can we save a shed load of money by investing in digital and AI without impacting customer satisfaction and trust? Funnily enough the answer is 'No'!   The most interesting bit (for a humble Humbug Ideaologist

I went to see a Bill Bailey show recently and he noted, sardonically, that he had recently received a survey where he had to tick the dreaded 60+ box. Why, he mused, is there plenty of distinction in age bands pre 60 but none beyond 60? Boom. No relevant info to impart after that? Do we all look the same? Does anybody care? Game over? Great… And that kinda sums it up; the Baby Boomer audience (61-79 if we are being more specific) are a fascinatingly misunderstood breed. Let’s

More insights from the horses' mouths!

More mature consumer insights from Humbug, this time about how key life events impact on their consumer and travel purchases.

Cruise operators may not have got it right engaging with mature consumers. Download Humbug's Blue Paper to find out more.

Latest insights into mature consumer behaviours when considering a leisure travel purchase, all wrapped up in our Blue Paper

As you may have guessed from recent posts we’re intrigued by the funeral business. It’s a £2 billion market with 600k new joiners every...

Humbug partner up with Brunel Business School Professors to understand the mature consumer better.

Back in the 80's when my hair was much, much shorter than today, I was issued with a shiny black book from the Institute of Sales...

Happy Birthday Beano!

Altruistic Sales Promotion It’s new, it’s here but hurry while stocks last, when it’s gone, it’s gone! A new form of sales promotion for...