Affluent, opinionated, imaginative, independently minded, loyal, happy, time‑rich and no fools – that’s the UK’s most affluent generation. Yet the majority are disinterested and dismissive of marketing, telling us it doesn’t offer personalisation, appreciation and attention.
If these are your customers, you’ll likely have plenty of data about how they interact with you.
What you are probably missing is real insight into ‘why’ and ‘when’ triggers.
The Real Deal workshop combines what you know, with what our Ideaologists know, and with help from Ozzy and Cresta Run mapping tools, we’ll help you get to the ‘why’ they behave that way, when’s the best time to engage, and what to do about it.
Purpose
To help you break free from what everyone else is doing. Mix up brainpower with AI, experience with insight, creativity with logic, and freethinking with process to create Big Ideas, driving incremental sales.
How?
Let us gather our Ideaologists - Humbug Partners, research gurus, data crunchers, librarians and apprentices who will:
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Frame your challenge
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Share insights from our Green, Black and White papers, along with academic review papers we have commissioned and 3rd party research we have analysed
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Apply proprietary insight tools - ‘Ozzy. The Power of 9’ and Cresta Run Key life event mapping
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Use AI interrogation to root out deeper insights, fast and offer further lateral thoughts.
All to get under the skin of your market, consumers, colleagues and products, and ideate to uncover game changers, Big Ideas.
Generally done and dusted within 12 weeks.
Wanna know more? Contact us.