Purpose

The Real Deal is Humbug’s collaborative, insight-driven workshop solution for brands wishing to face up to the complex marketing challenges they have with engaging mature consumers.

 

Powered by our disruptive team of Ideaologists, researchers, creative thinkers and data experts, The Real Deal approach will frame your challenge from a perspective of knowledge and go onto to combine big-picture strategic thinking with proprietary AI tools, including Ozzy, Cresta Run, Generation Gain, and Effectivizer, to uncover game-changing Big Ideas in just twelve weeks. Remember those?

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You will gain a deeper understanding of your mature consumer, fresh, new strategies and Big Ideas that will drive incremental sales.

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Output

At least 1 Big Idea!

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Timings

12 weeks.

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Cost

This one's £50K plus, depending how big that ‘frame’ is.