Purpose 

The Cresta Run Modelling tool provides you a unique lens into mature consumers (ages 61–79 today), later life journeys, mapping how key life events such as changes in disposable income, social values, health, wellbeing, and brand trust, shape their consumer behaviour and impact spend decisions.  

By connecting age and key life events with factors like advertising awareness, trust, and engagement, brands can better understand what drives customer purchasing and tailor their messaging for maximum effectiveness. 

​

With the option of three report levels, drawing on customer data mapped against more than 2,000 proprietary insights from the Ozzy Cluster Segmentation Tool, this tool enables you to create a detailed roadmap for timely and influential advertising interventions.  

​

Advanced models can overlay additional sector-targeted insights (such as funerals, travel and leisure, health and wellbeing, financial services) using both proprietary data from Humbug and additional customer data from you. 

​

Output 

A simple ‘Real Deal’ report highlighting where your customers are likely to be vs the 22 key live events we know have, are, or will happen to them and how these might impact on their spend and engagement with advertising. 

​

Includes recommendations for refining messaging, media selection, and campaign strategy, delivered in easy-to-act-on language applicable across core sectors. 

 

Timings 

The basic model is delivered within 2 weeks of receiving your customer data file, offering a rapid starting point for campaign planning and optimisation. 

​

Costs 

The basic model is priced at £5k, representing exceptional value for top-line actionable insights, with tailored options for advanced reporting available by arrangement.