Lot's of things you need to know about marketing to men born between 1946 and 1964

Men are more likely than women to:

 

1

Rate themselves as active but in bad health.

 

2

Agree that it is not their responsibility to monitor and track their overall health

and well-being.

 

3

But less likely than women to agree it is better to see a

medical professional face to face than online.

 

4

Predict they will experience noticeable physical deterioration, which will get in the way of them 'doing things' in the future.

 

5

Think they will experience a negative event such as a divorce in the next 5 years.

 

6

Believe their kids may come back home unexpectedly in the next 5 years.

 

7

Be downsizing their home now or in the next 5 years.

 

8

have had grandchildren in the last 5 years.

 

9

Use a desktop computer.

 

10

Talk to peers for general information.

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