HUMBUG
1. The Effectivizer Review
Purpose
The Effectivizer provides a rapid, independent evaluation of the effectiveness of your advertising campaigns to engage mature consumers (or not!) using a proprietary checklist developed with our academic partners.
Each campaign is assessed for strengths and weaknesses across seven key criteria by our Ideaologists, and a small panel of 100 independent mature consumers, with actionable recommendations and evidence delivered in a short, focused report.
Output
A report highlighting strengths and weaknesses with uniquely positive recommendations on how underperforming scores might be improved, supported with the evidence as to why.
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Timings
3 weeks upon receipt of ads to review.
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Cost
Less than £10 grand.
2. Generation Gain Audit
Purpose
The Generation Gain Audit is a comprehensive 10-point evaluation by our Ideaologists, designed to measure how your advertising aligns with the needs, attitudes, and preferences of mature consumers.
The service includes a detailed review of your brand(s) strategy, marketing communications, customer profiles, research practices, employee perspectives, and sales channels, resulting in a 10-page report with clear next steps for improving engagement and value from this important demographic.
You will need to complete a briefing document (never fear, we will supply the template) and set-up access to customer data, marketing collateral, internal docs, etc.
Output
A 10-page report reviewing key engagement criteria, highlighting strengths, weaknesses and suggesting next actions.
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Timings​
10 working days from receipt of the briefing document to delivery of our report.
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Costs
A little like over £10 grand!
