Ofcom tells us what is happening to media. Ozzy segments tell us which Boomers are most relevant to a brand, where they go for information, which environments they trust, how they respond to advertising and what might make a message resonate.

In August 2025 the thought leaders at McKinsey wrote an interesting piece on the Future of Loyalty , where they referenced the 'Bronze', 'Silver' and 'Gold' opportunities that lie ahead for those enterprises that wanted to 'seize the moment' by combining "pricing and loyalty integration with a fully personalised shopping experience that offered tailored promotions, member benefits, marketing and personalised customer journeys". Sign me up! Whilst noting that " most organisati

At the recent CX Engagement conference , run by Engage Business Media , I grabbed a copy of the UK CX Report 2025, IPSOS and Engage Customer for some train reading (note to self. Must get out more). The focus of this was a hot topic - Human vs Digital Interactions. Or can we save a shed load of money by investing in digital and AI without impacting customer satisfaction and trust? Funnily enough the answer is 'No'! The most interesting bit (for a humble Humbug Ideaologist