More mature consumer insights from Humbug, this time about how key life events impact on their consumer and travel purchases.

Latest insights into mature consumer behaviours when considering a leisure travel purchase, all wrapped up in our Blue Paper

As you may have guessed from recent posts we’re intrigued by the funeral business. It’s a £2 billion market with 600k new joiners every...

Humbug partner up with Brunel Business School Professors to understand the mature consumer better.

That behemoth of consulting, McKinsey & Co. recently issued a guide to healthy aging and happy living based around a few surveys,...