Founder & Partner
Quentin Boyes
Quentin is a brand and CRM strategist who has spent 35+ years turning data, insight and stakeholder noise into big, commercially sharp ideas across FMCG, travel, health, sustainability and the public sector. As founder of Humbug, and the driving force behind Ozzy, Cresta Run and the wider mature consumer data ecosystem, he leads the charge on using life‑event, physiological and cognitive insights to explain why older consumers think, feel and behave as they do – and how brands can talk to them more effectively.
Partners
Tim Birchinall
Tim brings the big‑system, loyalty, lifetime value, CRM lens to Humbug, having helped develop, launch and grow mass‑affluent and membership programmes with HSBC Premier (AssetVantage), Nectar Business, Nectar Italy and Rakuten to millions of customers worldwide. He applies the same mass‑affluent, lifetime‑value thinking to Humbug’s most affluent consumer work – using Ozzy and Cresta Run tools to shape offers, journeys and membership‑style experiences that keep older customers engaged, cross‑buying and loyal for longer.
Lisa Betti
Lisa is Humbug’s brand, marketing and communications powerhouse, with decades of experience building global brands and leading reputation, sustainability and change campaigns for organisations like AstraZeneca and Lilly. She specialises in turning brand and internal communication strategy into clear, human stories that work across leadership, employees and external stakeholders – ideal for older‑employee initiatives around health, wellbeing, culture and retention – blending creative flair with rigorous project delivery so ideas actually land in the real world.
