Founder
Quentin Boyes
Quentin is a brand and CRM strategist who has spent 35+ years turning data, insight and stakeholder noise into big, commercially sharp ideas across FMCG, travel, health, sustainability and the public sector. As founder of Humbug, and the driving force behind Ozzy, Cresta Run and the wider mature consumer data ecosystem, he leads the charge on using life‑event, physiological and cognitive insights to explain why older consumers think, feel and behave as they do – and how brands can talk to them more effectively.
Partners & Advisors
Lisa Betti
Lisa, Partner, is Humbug’s brand, marketing and communications powerhouse, with decades of experience building global brands and leading reputation, sustainability and change campaigns for organisations like AstraZeneca and Lilly. She specialises in turning brand and internal communication strategy into clear, human stories that work across leadership, employees and external stakeholders – ideal for older‑employee initiatives around health, wellbeing, culture and retention – blending creative flair with rigorous project delivery so ideas actually land in the real world.
Tim Birchinall
Tim, Advisor, has 35+ years’ experience in marketing, strategic JVs and corporate development both in the UK and international markets. This includes securing capital investment, successfully bringing new products to market and enterprise transformation. He has deep expertise in loyalty programmes/initiatives that have significantly increased customer lifetime value. Tim has worked for a number of leading organisations including the Financial Times, Draft Worldwide, Nectar (Aimia Inc) and Rakuten.
