Humbug: a new start for people like us

Dedicated to the baby boomer generation where much of Britain’s economic and cultural power resides.

Opinionated, high standards and affluent…just like us (well 2 out of 3 ain’t bad)…baby boomers lack the appreciation and attention they richly deserve from companies and advertisers.

So, with two fingers up to a youth-obsessed industry, we’ve started our own ageist consultancy, celebrating a generation.

3 decades of friendship led us both to this point. 2 beautifully mature brand marketers, with deep, frontline experience tucked under our belts from Artemis to AstraZeneca, washing powers to pensions, Edinburgh to Land’s End.

Now we’re ready to find a few good clients we like and respect, to do some proper thinking and creating for baby booming consumers just like us.

Together we’ll go beyond the beige cul-de-sac of conventional, out-dated,

over-55‘s marketing, embracing the truth of a vibrant generation of individuals

of all ages, with their own money and marbles.

Baby boomers are a rewarding bunch, IF you understand and play by their rules.

We do. Humbug to those who don’t.

Quentin Boyes & Mark Taylor

12 Feb.2023