Good decision, deciding to know more!

 

We are going to hold 3 drop-in sessions in January, each starting at 11am  on the 15th, 22nd and 29th of January 2026.

 

We will explain how Ozzy has been created, drawing on over 50,000 individual data points, how 9 questions which, when answered by a customer or prospect, puts them in one of 6 segments:

 

Cluster 1: Digital Disruptors

Profile: 

Predominantly female, …employed, digitally engaged…

Insights into effective advertising: 

These affluent workers trust podcasts and peer recommendations above…, advertising strongly influences their… 

Win them with:

Podcast…, influencer…, avoid… 

 

Cluster 2: Multi-Channel Enthusiasts

Profile: 

Ethnically diverse…, above-average non-essential spend…

Insights into effective advertising: 

The advertiser's dream..., they notice advertising… everywhere 

Win them with:

Combining traditional…, show respect for…

 

Cluster 3: Family-Focused Traditionalists…

Profile:

Insights into effective advertising:

Win them with:

 

Cluster 4: Offline Loyalists…

Cluster 5: Comfortable Sceptics…

Cluster 6: Digital Doubters…

 

Perfect for agencies, retailers, and brands seeking to deliver more effective advertising to the Uks most affluent consumers.

 

Tempted? Come join us! 

 

Give us your details and we will send you a Teams invite for the day of your choice.

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