top of page
Search


Ofcom says “75+”. Ozzy asks, “Which 75+?”
Ofcom tells us what is happening to media. Ozzy segments tell us which Boomers are most relevant to a brand, where they go for information, which environments they trust, how they respond to advertising and what might make a message resonate.

Quentin Boyes
Aug 124 min read


Don't shoot the messenger
More insights from the horses' mouths!

Quentin Boyes
Nov 1, 20244 min read


The Question Is...
More mature consumer insights from Humbug, this time about how key life events impact on their consumer and travel purchases.

Quentin Boyes
Oct 2, 20243 min read


It's not all humbug when it comes to funerals, there are helpful consumer insights out there
As you may have guessed from recent posts we’re intrigued by the funeral business. It’s a £2 billion market with 600k new joiners every...

Quentin Boyes
Feb 2, 20242 min read
bottom of page